EnoBiker is a wine project inspired by Cafe Racer culture. It had a strong idea, a real story behind it, and a very distinct personality. But its visual identity still wasn’t expressing all of that clearly.
Logotype
We came in to tidy up that foundation and give the brand system a more solid shape. The logotype had issues with legibility, proportion, and consistency. So we rebuilt it while respecting its original spirit, adjusting strokes, rhythm, visual weight, and definition.
Isologo
The other key element was the helmet symbol, inspired by the personal helmet of Javier Gutiérrez, the visionary behind EnoBiker Wines. It didn’t yet have the visual strength it needed to work as an emblem. So we refined it into a firmer, more recognizable, and more functional piece.
The result was a clearer, more confident identity with greater presence. An identity able to hold its own across different graphic surfaces and in the digital environment. The work extended to the full visual system, including labels and the website, so everything about EnoBiker could speak with one voice: more mature, more coherent, and more faithful to its essence.