+18 Wines

Erotic delirium — a delirium marked by an unrestrained leaning toward the pleasures of love.

  • Identity
  • Packaging
  • Illustration
Mendoza, ARG2013

Brand

A brand that embraces the playful and the daring — a visual language that frames wine as a permission slip, a small adult ritual built around pleasure and freedom.

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Sketches

The early visual exploration moved between symbol and allegory — pulling references from cards, totems, and old illustrations to find a tone that’s bold, slightly mischievous, but still elegant.

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Label

An obscurantist past hid the existence of this drink. The chronicles tell how it was condemned by god in the city of Sodom, or how Emperor Caligula used it to soothe the stress of politics.

The tide of its excesses is elusive and confusing. We know that those who drink it respond to their inner feelings without cultural chains. Today, under the name +18, adults are once again allowed to enjoy this exquisite drink.

The best way to overcome temptation is to give in to it.