Anana
Identity for Ananá — a graphic gesture born from the fruit, turned into a vibrant brand for a party series that lives between the urban and the tropical.
- Identity
- Illustration
Brand
Ananá’s identity comes from a direct, recognizable cut: the top of the fruit, reinterpreted as an expressive, energetic graphic gesture. Organic shapes and the rhythm of the strokes build a vibrant mark, in tune with the urban and tropical character of the series.
Sketches
From that universe we also developed an illustration of the whole fruit, designed as a merch piece — open to variations and customizations that amplify the visual play and the identity of each event.
