Grupo Barbagallo
Brand design for the Barbagallo universe — from Talleres to Rental. A coherent visual system that combines solidity, synthesis, and character, adapting to each business unit without losing identity.
- Identity
- Web
Brand / Talleres Barbagallo
The identity for Talleres Barbagallo starts from a strong, direct synthesis: the brand’s initials integrated into a shield of heavy visual weight. Geometry, volume, and condensed typography build a solid image, close to the automotive world.
Video
The video tours the workshop from the inside, showing its facilities, processes, and range of services. A direct, unadorned look that values the daily work, the real scale of the space, and the experience behind every job.
Brand / Barbagallo Rental
Barbagallo Rental joins the system through a shared logic, but with its own identity. The mark builds on the fusion of its initials into a single graphic gesture — simple and bold — prioritizing immediate reading without losing character. The formal construction reinforces the idea of solidity and reliability, key attributes of the service, while continuity in palette and typography keeps the link with Talleres Barbagallo.
