Clic Social

A foundation that supports claims against insurance companies after a traffic accident, saving time and money. On that base, we worked on its brand, characters, and website.

  • Identity
  • Illustration
  • Web
Mendoza, ARG2019

Brand

It starts from a simple, powerful gesture: a finger that suggests the click, but at the same time becomes humanized and turns into presence. That synthesis of action, closeness, and support let us build a clear, warm, accessible brand — capable of representing a foundation that guides people through a difficult moment.

Clic Social brand 1
Clic Social brand 2

Illustration

Starting from the character born in the brand, we developed a system of illustrations that accompany the information on the website in a close, friendly way.

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Web

We designed Clic Social with a clear interface, precise microcopy and CTAs — turning a complex procedure into a simple, direct action. The first screen explains in a few lines what the tool does and how to start; the guided flow plus the mobile experience let you load data and generate the case instantly; we added a section of practical tips and a short video that walks through the process end to end.

clic.social
Clic Social website

Video

From the characters and illustrations designed for the identity, we developed an explainer video that frames the issue of traffic accidents and clearly presents the foundation’s work.