Bodega Hagmann
Label design for Viceversa, a young, contemporary wine inspired by Concrete Art. A geometric, sophisticated graphic proposal aimed at a fresh, urban audience.
- Packaging
Viceversa
An early-harvest wine, lower in alcohol with a fresher profile. It targets a younger, female audience, aiming for a lighter, more accessible, contemporary experience — both in the product itself and in its visual communication.
Concept
The Viceversa label draws references from Concrete Art to build a precise, timeless geometric composition. From that visual language, the proposal carries an idea of sophistication and aesthetic sensitivity into the wine, associating the brand with a modern, elegant, culturally refined imagery. A graphic built to stand out through synthesis and turn the bottle into an object with its own character.
