Eatme Cookies
Visual identity and packaging for Eatme Cookies, a line of handmade lemon and chocolate cookies aimed at kids and teens — a fresh, joyful, easy-to-embrace language.
- Identity
- Packaging
- Illustration
Brand
We set out to build a friendly, clear brand with personality of its own. The logotype gives Eatme a close, easy-to-remember feel, while the illustrated seal adds a more handmade touch and expands its visual universe without losing simplicity.
Packaging
The packaging was designed to make the product pop fast and generate an immediate connection. Vibrant colors, characters, and direct graphics give the line strength, rhythm, and a much bigger presence. The result is eye-catching, coherent with the brand, and built to stick in memory.