Ruggeri
A full identity and communication proposal for the brand — covering design, packaging, product development, photography, and web. The goal was to build a consistent, recognizable visual system with its own personality across every application.
- Identity
- Branding
- Packaging
- Illustration
- Web
Brand
For the brand design we took the field as the central element of the activity and integrated it inside the outline of a leaf — giving rise to a new visual sign tied to caring for the environment, organic production, and health. To reinforce these values, we added the tagline —go healthy— short, memorable, and aligned with the company’s spirit.
Character design
Built around the motto —Go Healthy—, we developed a series of characters following a logic of synthesis, warmth, and simplicity. Through clean linework and subtle humanizing details, each vegetable takes on its own identity — friendly and easy to remember.
Sticker system
We designed a sticker series based on these characters to reinforce the brand’s identity on every product. Their incorporation brings life, character, and warmth to the visual system — making the proposal more recognizable and expressive.
Packaging
We designed a wide, adaptable packaging system — covering everything from belts for mesh bags to different types of bags and export boxes. Each piece was designed to respond to concrete needs of use, preservation, and display.
New product
Design and development of —Ajo Coloso— was conceived as a unique product within its category. Its main differential is its size, the largest of its species, plus concrete attributes like year-round production, its origin in one of Mendoza’s best growing areas, and the fact that it doesn’t sprout.
From that, we built communication with character and a wink of humor. Coloso garlic cloves to keep vampires at a safe distance. Always keep one on hand.
Photos
The photo shoot was designed to give each product the spotlight individually — highlighting its qualities with clarity and care. The images were produced for use across different applications, mainly on the web.
Web
We designed the site as an extension of the brand’s visual universe, looking to carry its identity into the digital environment. The proposal was built to give products the spotlight and present the company in an orderly, attractive way.
