Vastagos de Uco
We developed naming, identity, web, and audiovisual storytelling for a brand born from origin; the Uco Valley as territory, belonging, and distinctive value.
- Naming
- Identity
- Web
Naming / Brand
Vástagos de Uco was born from a naming process centered on origin: the region as starting point, belonging, and differential value. Through different conceptual associations, the chosen name gathers the idea of lineage, growth, and territory — linking the strength of the Uco Valley with a brand of classic, elegant character.
Web
The site supports that construction through an idea of shared origin: the land, family, time, and collective work as parts of a single identity. The website organizes that story with a calm, territorial tone, reinforcing the sense of belonging to the Uco Valley and the continuity between heritage, present, and project.
Video
The script picks up the idea of origin and translates it into a short, sensitive story, where initial effort and intuition push everything that comes next. The video builds an idea of time, inheritance, and transformation: from an uncertain start to a consolidated identity — where that founding gesture, more than madness, ultimately reveals itself as vision.
