Sif Group
We redesigned the brand, regional system, and website of SIF Group — an international logistics company operating since 1991 — to bring order to its identity and project its reach, experience, and operational responsibility with greater clarity.
- Identity
- Web
Brand
The sign comes from a typographic synthesis of the initials SIF. The intervention on the “F” extracts a small module that builds the “i” and, at the same time, suggests the act of moving, placing, or fitting a piece inside a system. A simple gesture that connects to the world of logistics —containers, cargo, and precise operations— while the circle reinforces the idea of global reach.
System
The system holds a common structure across all offices and incorporates chromatic variations tied to each country. The brand keeps unity and recognition while adapting flexibly and orderly to a regional service network.
Brand & System / Before
The following images show the starting point — the visual baseline we worked from to bring order and build our proposal. An identity that had grown irregularly, with different versions coexisting depending on the country, the surface, or the moment of application.
Web
The site was built to communicate SIF Group’s track record, its regional reach, and the responsibility with which it manages every operation. The experience highlights the idea of building bridges between companies, agents, and destinations.
