La Francesca
An identity built from a catalog typeface — its elegance and quality giving rise to a classic, distinctive brand.
- Identity
- Packaging
- Web
Brand
Starting from the structure of the letter f, we built an isotype whose own terminals turn it into a vegetal shape — linking sophistication with naturalness.
Packaging
The packaging line works through synthesis and repetition as the central resource. Each product —olive oil, walnuts, and almonds— is identified through a pattern built from the essential shape of its own ingredient, producing simple labels with strong visual identity. The system delivers coherence across products while holding a premium aesthetic based on rhythm, texture, and detail.
