May 10, 2026
las Alsina Pastelería brand refresh
After 25 years, las Alsina Pastelería refreshed its identity — keeping its warmth and recognition while adding the polish that defines it today. …
Blog
A pause to look closer: ideas, questions, and notes on what brands say, hide, and build.
Apr 1, 2026
Taste is personal, judgment is professional
Judgment, according to the dictionary, is the "faculty of judging" — not a random opinion. It's discernment built on principles, technique and experience …
Apr 1, 2026
The risk of looking like no one
For a while now, design has been moving toward a general unification of visual style, shaped by trends, social media, and algorithms. …
Mar 9, 2026
EnoBiker Wines identity redesign
EnoBiker is a wine project inspired by Cafe Racer culture, with a real story behind it and a visual identity that needed more clarity. …