Claro Oscuro
An identity and atmosphere project for a resto-bar built around one central idea — duality. A brand and a space designed to live between day and night, calm and gathering, the familiar and the unexpected.
- Identity
- Illustration
- Art Direction
Brand
The new identity starts from the existing name and turns it into a visual system based on duality. The brand works that tension through the sheep-wolf figure: a coexistence between prey and predator, softness and instinct, closeness and edge.
Venue
The concept was carried into the space. The venue separates its floors, uses, and atmospheres through light, ambiance, and a series of black-and-white illustrations created by Mendoza artists —Julio Irrazabal, Fernando Carmona, Gustavo Mancini, Mariana Baizán, and others. Each piece interprets duality through its own lens.
As part of that same exploration, each table let guests adjust color and intensity through a set of LED lights, generating combinations with different meanings: moods, internal codes, and invitations to interact with other tables. Lighting stops being just ambiance and becomes part of a playful, social experience.
