Paganos Ardiente Cuisine

Identity for Páganos Ardiente Cuisine, a culinary project built around experience, the senses, and gathering.

  • Identity
Mendoza, ARG2017

Brand

Páganos’s identity works through a sober, precise elegance — a high-contrast serif typeface delivering sophistication and character. The slight curvature of the composition introduces a more organic line, close to a horizon or to a surface under tension.

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The photos document one of Páganos’s experiences in action: gatherings where cuisine, environment, and people merge into a single atmosphere. More than recording dishes, the shoot captures the mood, the gestures, and the intensity of each shared moment.

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Promo

The video carries that same logic through a more dynamic, sensorial language, combining fire, movement, and detail to convey the energy of the event. A piece built to bring the experience closer beyond the table.