Pimp
We built the identity, visual productions, and online store for a project that brought brands like Sismo Jeans to Mendoza, connecting fashion with street culture and extreme sports.
- Identity
- Web
- Art Direction
Brand
The logotype works through a loose, energetic typographic gesture, with a hand-drawn-looking construction that reinforces a young, laid-back identity with attitude. The detail of the inverted “i” introduces a deliberate break — a small rebellious gesture that nods to movement, risk, and the logic of extreme sports.
Action culture
The photo shoots expanded that universe into action and adrenaline scenarios, bringing in freestyle motocross, waveboard, and jet skis as part of the brand’s visual language. The work captured movement, energy, and authenticity, generating content for Pimp as well as for collaborations and campaigns with brands like Cerveza Andes.
Web
The website was designed as a simple, direct store, where the different brands and collections could be browsed clearly and dynamically. The experience prioritized the visualization of the clothing and fast access to checkout, matching the young, urban profile of the project.
